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With iOS 14.5 a reality, combining high-quality creatives with a solid ASO strategy is more important than ever. But how can they help you maximize your ROI?

Without the ability to use IDFA as an easy way to target new and existing users, there is more need than ever before for ad creatives to really deliver.

Here is how playable ads can be constantly optimized in order for advertising campaigns to achieve steady revenue.

Given the current industry trends, what are the most effective strategies to use when advertising in the global market?

Stella Zhu, director of Mintegral’s in-house creative agency, Mindworks, shared some tips on how to get creatives right in the Chinese market.